Your purse power can move gender equality into hyperdrive

When the global consumer economy is valued at $35 trillion, women’s spending accounts for $28 trillion. This Purse Power is bigger than the emerging economies of China and India put together, twice over. By purchasing from brands with female leaders, you can use your own Purse Power to enhance gender equality. $28 trillion is a lot of bargaining power.

Alanna Bastin-Byrne and Jade Collins are sisters-in-law mobilising the female economy to create gender equality by supporting brands with at least 30% women on the Board of Directors, or 50% female owned.

Gender equality won’t be achieved for another 216 years. So, choose female led brands to create a more equal society for women and men.

This talk was given at a TEDxQUT event using the TED conference format but independently organized by a local community.



Career Money Life is proud to be a femeconomy-recognised brand. 

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